My approach to any project is always clear, concise design. Consistency is something that is devalued in many of today’s marketing and advertising campaigns. When a message is not kept consistent throughout the entire process
than the original idea is lost. It seems like a simple concept but it’s sometimes the simplest things that can be the most diffcult to do right.
Although my basic design principles have always remained true, throughout the years of professional work my overall understanding of conveying a message to an end-consumer has evolved and matured. I feel my real-world work experience has made me evolve into a more refined visionary designer.
This is your opportunity to rediscover the power of design.